These mats are probably on par with the generic Halfords ons that sell for c. £25 although these are actually tailored (good job really). They are decent though I'm not sure I would class them as 'Luxury'. They are not premium velour carpet for example.
Also, I think the supplier of these mats may have changed since the description is slightly wrong - there are lug holes rather than velcro for fixing the drivers matt in position and the edging of the reinforced heal pad is the same colour as the outer edging - not the actual mat colour.
One suggestion I'd also make is the the heal pad be made from a tougher grade of carpet than the rest of the mat - my drivers mat already have heal marks in it.